This question isn’t quite right—it should be “What is Bixby?” and can be answered simply. Bixby is a virtual assistant on Samsung smartphones (like Apple’s Siri and Amazon’s Alexa). In other words, Bixby is just a computer program that responds to voice commands to help you control your device, and it works on smartphones, smartwatches, and tablets. Against all logic, I’ve personified “my” Bixby. To me, Bixby is a John Belushi-type character—hence male (I’ve set the male voice in my phone settings)—who, if he existed, would be hanging out somewhere in South Vietnam. Sound silly? Maybe, but a little imaginative thinking is healthy at any age.
The background combines a slightly modified, freely available photograph of a South Vietnamese landscape with an edited free photo of John Belushi.
[A] The combination of several visual objects against a themed background may evoke an (English) term that is ambiguous in German and thus “calls up a second theme”.
[B] In addition, this combination may result in a new subject or an invented word through an equally pronounced but differently spelled word combination, as well as through a differently pronounced but equally spelled word.
[C] Sometimes it is the title of the work that reveals the background and thematic association of the image.
[D] And in the one or other case it is just a modified photograph.