Posted on September 16, 2024 
by arslohgo
0
“The SEArch” shows a section of a rough sea. The title ‘The SEA’ is expanded by a magnifying glass, which enlarges the otherwise invisible combination of letters “RCH”. The pronunciation of ‘sea’ changes, and the sea becomes a quest, a search for the unknown, adventure and risk, factors that constitute the fascination of the sea.
If you delve even deeper into the language and look at the sequence of letters ‘RCH’, you end up with, among other things, the common abbreviation for residential care home. This opens up a thoroughly controversial idea in the word/image combination of rough seas, search and RCH.
The combination of the background of the picture (the sea) and another visual object may evoke an (English) term that is ambiguous in German and thus “calls up a second theme”.
[B] In addition, this combination may result in a new subject or an invented word through an equally pronounced but differently spelled word combination, as well as through a differently pronounced but equally spelled word.
[C] Sometimes it is the title of the work that reveals the background and thematic association of the image.
[D] And in the one or other case it is just a modified photograph.