Posted on November 2, 2024 
by arslohgo
0
“The DAXhund”—a new animal symbol especially for the German stock market. Stock markets use bulls and bears as symbols for upswings and downswings in the securities markets—as can also be seen on the sculptures in front of the Frankfurt Stock Exchange. So why no corresponding animal symbol for the German share index ‘DAX’, linguistically there is a simple solution. The zoological name for the German ‘Dackel’ in the English-speaking world is ‘Dachshund’. The first syllable ‘Dachs’ (the English ‘badger’) and the abbreviation ‘DAX’ are the same (dˈaxs), so it makes sense to replace the ‘Dachs’ in ‘Dachshund’ with ‘DAX’ and “DAXhund” forms our own stock market symbol for the German stock index.There is another version of this work (“The DAXhund II”), which gives the whole thing a somewhat more ‘official’ character.
The images used in this work are freely available photos from the web.
[A] The combination of the background of the picture (dog) and another visual object may evoke a (German) term that is ambiguous in German and thus “calls up a second theme”.
[B] In addition, this combination may result in a new subject or an invented word through an equally pronounced but differently spelled word combination, as well as through a differently pronounced but equally spelled word.
[C] Sometimes it is the title of the work that reveals the background and thematic association of the image.
[D] And in the one or other case it is just a modified photograph.