“Global Pressure” at first glance, it’s about the international press. The international daily newspapers and the lettering “Press” seem to indicate this. Daily newspapers and the press present and symbolize a worldwide event, which only comes to the fore by adding the surname of the Scottish singer and guitarist Midge Ure (singer of Ultravox in the 1980s, among others) to the term ‘Press’. The highlighted letters ‘URE’ in the title serve as a reference to the name, but is only helpful if the name is known… “Global Pressure” can be associated with the pressure of financial and product market globalization that weighs on many companies and the effects of globalization. In a geographical context, a further topic could arise in connection with air pressure, surface winds and worldwide climatic changes the phrase ‘global pressure’ opens up many problem areas.
The background of the work is a license-free image from the worldwide web. As in the series, the underlying theme is also considered here on the three levels of ‘visual’, ‘written’, and ‘sound’.
[A] The combination of the background of the picture (the sky) and another visual object may evoke an (English) term that is ambiguous in German and thus “calls up a second theme”. .
[B] In addition, this combination may result in a new subject or an invented word through an equally pronounced but differently spelled word combination, as well as through a differently pronounced but equally spelled word.
[C] Additionally it is the title of the work that reveals a background and thematic association of the image.
[D] And in the one or other case it is just a modified photograph.