November 2024

A little girl and her parents play streetball on a school playground with enthusiasm and dedication. It's great to see how the girl performs in this game for which she is “actually still too young”. Anna is still at kindergarten age and we can only hope that she can maintain her enthusiasm for this sport.[A] The combination of the background of the picture and another visual object may evoke an (English) term that is ambiguous in German and thus “calls up a second theme”.[B] In addition, this combination may result in a new subject or an invented word through an equally...


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“The DAXhund II” is a variation on the original theme. The logo-like stylized shape of the dachshund is intended to achieve a more “serious” appearance. Against the backdrop of the Frankfurt Stock Exchange, the dachshund floats docked to the Deutsche Börse logo like Aladdin on his flying carpet. Hmm, the whole thing doesn't seem quite so serious after all ... [A] The combination of the background of the picture (dog) and another visual object may evoke a (German) term that is ambiguous in German and thus "calls up a second theme". [B] In addition, this combination may result...


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“The DAXhund"—a new animal symbol especially for the German stock market. Stock markets use bulls and bears as symbols for upswings and downswings in the securities markets—as can also be seen on the sculptures in front of the Frankfurt Stock Exchange. So why no corresponding animal symbol for the German share index 'DAX', linguistically there is a simple solution. The zoological name for the German 'Dackel' in the English-speaking world is 'Dachshund'. The first syllable 'Dachs' (the English 'badger') and the abbreviation 'DAX' are the same (dˈaxs), so it makes sense to replace...


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